From a marketing perspective, the minute you make the decision to sell your home it effectively ceases to be “your home”. It instead becomes a product on the open market, available to the highest bidder – at least that’s how prospective homebuyers see it. Done right, strategically staging a home helps a prospective buyer envision themselves living in that home, which goes a long way toward them doing whatever it takes to actually live there.
- Photography & Video:
It can’t be overstated - the right photography for a property can make the difference between whether certain buyers even view the property or not. And that in turn can make the difference in the selling price - or even whether the property sells. Suffice it to say that Sasso Home Marketing Group places a high importance on properly photographing each of our client properties.
- Property Description:
A property description for many might seem like a rather incidental part of how a property is marketed. If it’s been a while since you’ve been in the role of a buyer, you might have forgotten how every detail about a home you are considering seems of critical importance. As such, we place similar importance in describing our client properties with the proper emphasis on the features that buyers are most likely to be interested in.
- Property Brochures:
The typical buyer views quite a number of homes each time they go out to tour prospective properties. Trying to keep the details straight on each property they view is next to impossible. To aid in that effort we create engaging and informative property information sheets to help that buyer not only remember the key features of our client properties but more importantly, to give it a priority consideration when deciding which property they’ll be offering on.
- Floor Plans:
Each home is unique for many reasons; probably one of the more identifiable reasons is its floor plan. Two homes with the exact same square-footage will have different appeal to buyers based solely on how floor plan works or feels for them. Therefore, for certain client properties, we prepare professionally measured floor plans. These floor plans become a resourceful tool that Buyers can use to remind them of a particular layout or confirm whether the layout of the home will work for them.
- The Right buyers:
Sasso Home Marketing Group takes the time to understand the uniqueness of each property we market. We do that so we can properly present and position each property. Having a proper understanding of each property also allows us to properly identify the type of buyer(s) who would be most interested in that type of property. From there we can look to more actively engage that type of buyer.
Realtors are on the frontline day in and day out working with active buyers in the market. Getting their attention is key in maximizing selling opportunities for our client properties. Aside from our Realtor tours and Realtor-specific Open Houses, Sasso Home Marketing Group also utilizes RealScore Preview program to engage Realtors by giving them the opportunity to view our client properties before they go on the market. This in turn gives them exclusive and valuable information to report back to their buyer clients about.
- Neighbours & influencers:
Probably one of the most under-appreciated and under-utilized audience in real estate marketing is the almost invisible neighbour. Owners of neighbouring properties provide a vital role in marketing our client properties. We rely on them to let us know of prospective buyers they’re aware of who are looking to move to the area. We actively door-knock at the onset of our newly listed properties to leverage neighbours’ awareness of prospective buyers.